Web development for one of UK's largest pub brands with over 250 sites.
The client sought a comprehensive digital transformation to enhance their online presence, streamline operations, and improve customer engagement across all their locations. The project encompassed:
Website Development: Designing and developing a unified, responsive website that reflects the unique character of each pub while maintaining brand consistency.
Booking System Integration: Implementing a seamless booking system for rooms and event spaces, tailored to the client’s diverse property portfolio.
Content Management: Developing a user-friendly content management system (CMS) to enable easy updates and management of individual pub pages by local managers.
SEO and Performance Optimization: Ensuring the website is optimized for search engines and delivers fast load times to enhance user experience.
Diverse Property Portfolio: Catering to a wide range of establishments, from historic pubs to modern boutique hotels, each with its own identity and offerings.
Scalability: Developing a platform capable of accommodating future acquisitions and expansions seamlessly.
User Experience: Creating an intuitive navigation structure that allows customers to easily find information, make reservations, and explore offerings across various locations.
Custom Web Design: Crafted bespoke web designs that capture the essence of each pub while aligning with the overall brand aesthetic.
Centralized CMS: Developed a centralized CMS with role-based access, empowering local managers to update content specific to their establishments without compromising brand integrity.
Integrated Booking Engine: Integrated a robust booking engine that handles room reservations, event bookings, and dining reservations, providing a seamless experience for users.
Mobile Optimization: Ensured the website is fully responsive, offering an optimal browsing experience across all devices.
Enhanced Online Presence: Achieved a cohesive and engaging online presence that showcases the unique attributes of each location.
Increased Bookings: Streamlined booking processes led to a measurable increase in room and event reservations.
Improved User Engagement: Enhanced website performance and user-friendly design resulted in longer site visits and higher customer satisfaction.
Operational Efficiency: The centralized CMS reduced the time and effort required for content updates, allowing staff to focus on delivering exceptional customer experiences.